How Clubhouse’s Viral Engine of Growth Works

Photo by Josh Rose on Unsplash

Clubhouse has taken the world by storm. Everyday I get notifications that one of my long-lost contacts have signed up for the service. They have built a phenomenal engine of viral growth — let’s take a look at how they’ve done it.

1. Claim your username

2. Exclusive invites

3. Contact list access

4. Social real estate

5. Social onboarding

6. Tunable push notifications

There you have it. I expect to see more of these tactics being used in other social apps soon.

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Previously product at NBC News and AMC Networks. Looking for my next opportunity.

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